The Importance of Video Marketing

Visuals and videos are most effective way of promotions from traditional television commercials in the 1960s to today's YouTube, Facebook, Vimeo etc., there is no secret that videos has become a integrated part of our daily lives.

Videos are convenient and effective way to reach the target audience with an attractive, versatile and extremely shareable medium.

Here are just a few of the highlights :

- 75 Million people in the U.S. watch online videos everyday.

- Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.

- Nearly 50% of all video is watched on a mobile device.

- By 2019, internet video traffic will account for 80% of all consumer Internet traffic

- Videos up to 2 minutes long get the most engagement.

The most interesting stats about video marketing:

- 92% of mobile-video viewers share videos with others.

- 75% of marketing professionals report that video converts better than any other medium.

- When marketers included a video in an email, the click-through rate increased by 200% – 300%.

- The average Internet user spends 88% more time on a website with video.

- 60% of consumers are more likely to buy a product after watching a video about it.

- Mobile makes up almost 60% of global watch time on YouTube.

- Only 30% of brands are using online video to market to consumers.

Video marketing can be used in many different ways:

- Product Explainer Video

- Website

- Landing Pages

- Blog Articles

- Webinars

But probably the most common and effective today is:

Social Media Content

- 82% of users watch video content on twitter

- More than 500 million hours of videos are watched on YouTube each day

- YouTube has over a billion users, almost one-third of total internet users.

Why Use Video Marketing?

Videos marketing helps deliver messages more effectively in a shorter amount of time while also striking an emotional chord through visual and auditory storytelling elements not present in text

- 75 Million People in the U.S. watch online videos everyday.

- Viewers retain 95% of message when they watch it in a video compared to 10% when reading it in text.

- 76% of marketing professionals plan to use video to increase their brand awareness

Increased Engagement

Social video generates 1200% more shares than text and images combined

- Videos on Facebook Pages increases end user engagement by 33%

- Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.

Traffic, Leads, & Sales

- Video drives a 157% increase in organic traffic from SERPs

- Embedded videos in website can increase traffic by up to 55%

- Marketers who use video grow revenue 49% faster than non-video users.

- Video can increase landing page conversions by 80% or more.

By 2019, internet video traffic will account for 80% of all consumer internet traffic , so it can’t be ignored.


Leave a Reply

Your email address will not be published. Required fields are marked *